Common Social Media Mistakes Home & Design Brands Should Avoid

Social media is a huge help for home builders, interior designers, and vendors, but let’s be honest—it can also be a massive time suck if you’re not using it right. Too many brands spin their wheels without getting results. Here are some of the biggest mistakes I see home and design businesses making—and how to fix them.

1. Inconsistent Posting Schedule

Posting sporadically confuses your audience and makes it harder to gain traction.

How to Fix It:

• Use a content calendar to plan posts ahead.

• Post at least 3-5 times per week on Instagram and LinkedIn.

• Utilize scheduling tools like Later, Planoly, or Meta Business Suite.

➡ Pro Tip: Even if you can’t post daily, be consistent—it’s better to post twice a week every week than five times one week and none the next.

2. Ignoring Engagement & Community Building

Social media is not just a one-way broadcast—it’s a conversation.

How to Fix It:

• Reply to comments and DMs within 24 hours.

• Engage with industry accounts and potential clients by commenting on their posts.

• Ask questions in captions to encourage conversations.

➡ Pro Tip: Set aside 15 minutes per day for active engagement.

3. Overusing or Misusing Hashtags

Using irrelevant or too many hashtags can hurt your reach rather than help it.

How to Fix It:

• Use 3-5 strategic hashtags per post.

• Mix broad, niche, and location-based hashtags (#LuxuryInteriors, #HoustonHomeDesign, #CustomBuilds).

• Avoid banned hashtags—check Instagram’s community guidelines.

➡ Pro Tip: Rotate different sets of hashtags to reach new audiences.

4. Posting Only Sales & Promotional Content

If every post is a sales pitch, followers will lose interest.

How to Fix It:

• Follow the 80/20 rule: 80% valuable content, 20% promotional.

• Share before-and-after transformations, design tips, and industry insights.

• Highlight client stories and testimonials to build trust.

➡ Pro Tip: Show your process and personality—not just the finished product.

5. Ignoring Analytics & Insights

If you’re not tracking performance, you won’t know what’s working.

How to Fix It:

• Check Instagram, LinkedIn, and Pinterest analytics at least once a month.

• Track key metrics: engagement rate, reach, website clicks, and conversions.

• Adjust your strategy based on high-performing content.

➡ Pro Tip: Double down on content that gets the most saves, shares, and website visits.

6. Using Low-Quality Images & Videos

In the home and design industry, visuals are everything.

How to Fix It:

• Use high-resolution photos and videos.

• Invest in professional photography or learn to take better photos with your phone.

• Edit with Canva or Lightroom for a polished look.

➡ Pro Tip: Always check lighting, composition, and clarity before posting.

7. Not Using Calls-to-Action (CTAs)

If you’re not telling your audience what to do next, they won’t take action.

How to Fix It:

• End every post with a CTA: “Book a free consultation,” “Download our guide,” or “Comment your favorite design trend.”

• Use Instagram Stories polls and question stickers to drive engagement.

• Include a link in bio to direct traffic to your website.

➡ Pro Tip: Make it easy for your audience to take the next step.

Next Steps

Avoiding these common mistakes will help home and design brands build stronger, more effective social media strategies. Want a customized social media audit? Book a free consultation to optimize your approach and start seeing better results.